The next room could be yours.
We’re opening the doors. New cities, new neighborhoods, new late-night rooms — built the same way the first one was: anju to share, sool to slow down, and a stool with your name on it.
Controlled freedom, 70 / 30.
Brand protection, not restriction
A Jilli is a Jilli because of the things that never change — and it is yours because of the things that do.
Seventy percent of the menu is core: the anju and sool that made the room what it is, cooked to the house standard in every city. Thirty percent is creative — your neighborhood, your farmers, your late-night idea — curated with the founders’ kitchen so it still tastes like home.
We filter, we curate, we protect the brand. You run the room.
The framework behind every Jilli menu. Core keeps the room recognizable; creative keeps it alive.
The brand book
Identity, room design, The Jilli Times menu system, Jill the mascot, tone of voice — everything that makes a Jilli feel like a Jilli.
The kitchen
Chef Justin Min’s core recipes and SOPs, opening training at the founder’s table in Koreatown, and ongoing curation of your creative 30.
The sool program
Makgeolli, soju and cocktail lists with maker relationships, the 7:3 standard, and the house rules that keep the pours honest.
Launch & media
Launch calendar, social brief, press outreach playbook.
Ongoing support
Seasonal menu updates, licensee FAQ, founder office hours, and a group chat that never really sleeps.
Your room
You choose the block. We help you choose the wood, the mural, and the first twenty-five people.
Operators who’d stay for the second bottle.
Hospitality people first. You’ve run a room, or you’re ready to. You understand that a sool jib lives on regulars, and that regulars are made one two-handed pour at a time. You have a city in mind and a reason it needs this.
- Restaurant / bar operators
- Multi-unit groups
- Korean-American founders
- Real-estate partners
Tell us where you’d put it.
Who you’d put behind the bar, and what you want the room to feel like at midnight. We’ll write back. We read every one. Promise.